350 Wisconsin (c3) and 350 Wisconsin Action (c4)

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Organization Name 350 Wisconsin (c3) and 350 Wisconsin Action (c4)
Initial Tier Ranking 1
Priority Tier 1
Total Budget Gap $68,000
c3 Voter Registration Gap $68,000
c4 Voter Registration Gap N/A
PAC Voter Registration Gap
Date of Submission 12/20/2023 16:33:17
Program Summary Primarily focusing on college campuses and the surrounding cities, they will register people – mostly students – by tabling, holding events, sending mail and using relational organizing.
Program States WI
Program States old Wisconsin
Cost per VR card We are estimating our $/VR Card for this program to be ~$49. Our proposed approach relying heavily on tabling on college campuses throughout the state is somewhat labor intensive. We would be open to discussing a greater emphasis on relational organizing, where we’ve been successful, if there is a desire to adjust this metric.

We have arrived at this metric using the following assumptions:
Tabling: Duration of tabling event- approximately 6 hours per event (focusing on high-traffic periods). Contacts per hour for two tablers – 16 each or 32 total, for 192 contacts per event with a 10% success rate. Results in 19 VR Cards per event.

Relational: 10 relational organizers (receiving $500 stipends in each of the 5 cities), each making 52 initial contacts, with a 10% success rate, resulting in ~52 cards in each city.

Mailers: 500 mailers per county with a .05% success rate.

Reported Cost per VR Card $49.00
Cost-card believability
CaPA Notes on Reported Cost per Card Did not seem to include c suite overhead.
Estimated Cost per VR Card $49
Adjustment made for cost-card
RYVF Overlay BIPOC, Youth
RYVF Score 2
Pooled Grant Givers Movement Voter Project, America Votes-Wisconsin has provided VAN access free of charge
Organization’s Legal Status
2022 or 2023 Expenses
2024 Budgets
Organization Mission Statement We mobilize grassroots power to change hearts and minds, laws and policies, and humanity’s massive systems to make transformational progress toward environmental justice and solving the climate crisis by 2030.
Organization Leadership BIPOC-led, Women-led, Queer-led, Trans; non-binary; and gender nonconforming-led, Youth-led (aged 15-35)
Lead Contact Name Stephanie Robinson
Lead Contact Title Co-Executive Director
Lead Contact Email stephanie.robinson@350wisconsin.org
Lead Contact Phone 608-345-9347
Email Address-other
Lead Contact Pronouns she/her/hers
Core Constituencies engaged in VR program Multi-racial (including white), Youth and Students (aged 15-35)
Issue Focus Climate change and environmental justice; reproductive rights; democracy, fair district lines, and voter rights
Tactics for collecting voter registration cards For our Voter Registration Program, we are focusing our activities primarily on college campuses, with additional events taking place in surrounding cities. These are also locations where we anticipate having significant GOTV and electoral work later in the year. 350 Wisconsin has strong connections and routinely collaborates with students and student groups on college campuses in Wisconsin. As part of our year-round issue organizing on climate change, we jointly sponsor and participate in sustainability events, fairs, Earth Day activities, rallies, marches, and actions. We are seen as a trusted partner and outspoken champion of climate justice. We also have a strong internship program that attracts students from colleges and universities throughout the state. We have ties with 350 Stevens Point, which is an independently run student group. These connections will enable us to identify student partners and recruit and train student leaders to work with us. We have also had excellent success with relational organizing by providing $500 stipends to participants for the successful spring 2023 WI State Supreme Court race, which was funded by CaPA. Tactics will include: Tabling on college campuses in key Congressional districts and counties throughout the state (CDs 2, 3 and 4), including University of Wisconsin campuses: (Dane County, UW-Madison; Milwaukee County, UW-Milwaukee; Eau Claire County, UW-Eau Claire; La Crosse County, UW-LaCrosse; Portage County, UW-Stevens Point. We will also consider tabling at community colleges, and private colleges in the same counties. Final decisions on campus locations may depend on coordination with partners, and locations where we have personal contacts with student groups and clubs. Tabling at community events in these same districts (e.g., the Dane County Farmers’ Market–largest in Midwest, neighborhood festivals, concerts). 350 Wisconsin-sponsored voter registration events. Relational organizing. Mailers.
Geographic Focus Rural, Suburban / Ex-urban, Small city (<100k), Urban - Large city (>100k)
Jurisdictional Focus Dane County; Milwaukee County; Eau Claire County; La Crosse County; Portage County. We will also be organizing in other pockets of the state, such as parts of northern Wisconsin where we have significant relationships as a result of our Line 5 pipeline resistance.
Program Budgets 350 Wisconsin, c3 (County + Tactical Break Down)
Dane County, WI: $30k [tactics: $7.5k relational, $15k tabling, $4k events, $3.5k mailers]
Milwaukee County, WI: $25.5k [tactics: $7.5k relational, $12k tabling, $3k events, $3k mailers]
Portage County, WI: $20k [tactics: $7.5k relational, $7.5k tabling, $2.5k events, 2.5k mailers]
Eau Claire County WI: $20k [tactics: $7.5k relational, $7.5k tabling, $2.5k events, $2.5k mailers]
La Crosse County, WI: $20k [tactics: $7.5k relational, $7.5k tabling, $2.5k events, $2.5k mailers]

Total WI:
350 Wisconsin, c3 – $115.5k

Budget gaps 350 Wisconsin, c3 Budget Gaps Dane County, WI: $15k; Milwaukee County, WI: $15k; Portage County, WI: $10k; Eau Claire County, WI: $14k; La Crosse County, WI: $14k; Total 350 Wisconsin c3 Budget Gap: $68k
Partnerships We plan to deepen our existing partnerships and coordination with: League of Women Voters, Wisconsin Conservation Voters/Wisconsin Native Vote, Citizen Action, NAACP, Action for the Climate Emergency (ACE), Sierra Club, Wisconsin Farmers Union, and Southwest Wisconsin Area Progressives ( SWWAP), as well as a host of other organizations that we work with in coalition on issue organizing such as the Clean Economy Coalition of Wisconsin, the Wisconsin Climate Table, and the members of a joint intervenor group with whom we coordinated in a recent rate case before the WI Public Service Commission. This intervenor group included Blacks for Political and Social Action in Dane County, a large umbrella organization. We have also reached out to Leaders Igniting Action (LIT) and plan to coordinate with them regarding on-campus organizing. We are also planning additional outreach and coordination with Planned Parenthood, Poor People’s Campaign, and Voces de la Frontera where members of our staff and board have deep connections.
Follow up call requested?
Notes
Follow up questions
Question Sent Date
Question Response
Response Date
Org Type 1 2
Org Size 1 1
Program Impact 1 1
Program Efficiency 1 2
Leadership & engagement 1
Ideological Targeting 1 1
Creative 1 1.5
Impact of previous Voter Registration programs
How many voter registration cards does your organization plan to collect in 2024
RDI c3 Awards
RDI c4 Awards (as of 2/28)
After AQ first2
last 2 confidential