Philly Thrive

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Organization Name Philly Thrive
Initial Tier Ranking 1
Priority Tier 1
Total Budget Gap $12,000.00
c3 Voter Registration Gap
c4 Voter Registration Gap
PAC Voter Registration Gap
Date of Submission
Program Summary State org centering black and low income communities in South Philly. They organize for racial and economic justice while their voter work is tied to services provided.
Program States PA
Program States old Pennsylvania
Cost per VR card $15.67 per voter registration.

Due to our methods of combining voter registration with our general outreach around climate justice, we are able to pull most of the funding through our general operating costs. The remaining $12,000 accounts for the additional personnel time. $12,000 divided by an anticipated 766 new registrants equals $15.67 per voter registration.

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Organization Mission Statement Philly Thrive is a multiracial, cross-class, grassroots, community environmental and social justice movement, with a core constituency composed of Black, low-income, and working-class residents. Our organizing is rooted in South Philadelphia, principally the Grays Ferry neighborhood, formerly home to the largest oil refinery on the East Coast, which poisoned generations of Black residents from the 1860s until we won its permanent closure in 2020. Through community outreach, we engage residents and develop members into community leaders, and together, we work to repair 150+ years of violence that the South Philadelphia Refinery inflicted on fenceline residents. We accomplish this through a holistic approach, from get out the vote programs to organizing residents into strategic campaigns to win systems change and achieve a just transition from an extractive fossil fuel economy to a regenerative care-based one. We also tend to the physical and emotional needs of our community through a series of action circles and service programs, helping to ensure that we all thrive.
Organization Leadership Black-led, Women-led
Lead Contact Name Eric Cesar Morales
Lead Contact Title Resourcing Coordinator
Lead Contact Email resourcing@phillythrive.org
Lead Contact Phone 408-627-9590
Email Address-other
Lead Contact Pronouns He/Him/His
Core Constituencies engaged in VR program Black, LGBTQ+, BIPOC (Black, Indigenous and/or People Of Color)
Issue Focus Climate justice, Low-cost housing, tech justice, violence prevention, green jobs.
Tactics for collecting voter registration cards Tabling, Canvassing, and Events. We find that voter registration drives are most successful when they tie into larger issues impacting a community, such as housing justice, mutual aid, and/or green jobs. People who attend such events are already motivated to improve their communities in tangible ways, but they often are not aware of where to begin. Voter registration is then the easiest method to transition their desire for change into a momentum of change. We explain that when a high proportion of a neighborhood is registered to vote, the neighborhood immediately gains the ear of our representatives, enabling us to have more sway in the issues that are most important to our constituents. Similarly, when we engage in canvassing, we connect with residents by informing them about our climate justice efforts, and we then encourage them to register once they understand how the two are connected.
Geographic Focus Urban – Large city (>100k)
Jurisdictional Focus The bulk of our organizing is in Grays Ferry, Philadelphia. Grays Ferry is a historically marginalized, energy-burdened community that has faced significant challenges, including environmental injustice, economic disparities, and social inequities. At present, Grays Ferry reflects a diverse demographic composition, with Black residents constituting 53%, white residents 42%, and other races comprising the remaining 5%. The neighborhood accommodates over 10% of Philadelhia’s Section 8 residents, despite representing less than 1% of Philadelphia’s total population. The neighborhood’s proximity to the former Philadelphia Energy Solutions (PES) Oil Refinery has exposed residents to generations of environmental racism, leading to adverse health outcomes, such as high rates of asthma and pollution-related diseases. EPA data indicate concerning levels of current asthma, diesel particulate matter, and toxic releases to the air within the area. Grays Ferry faces heightened risks of flooding and extreme heat events, which disproportionately affect low-income communities with limited resources for disaster preparedness and recovery.
Program Budgets C4 entity
Philadelphia, PA: $22k [tactics: $15k events, $7k tabling]
Budget gaps Budget gap(Philadelphia, PA: $12k
Partnerships We include voter registration as part of our holistic efforts to improve the lives of citizens of Grays Ferry. As a result, we have multiple partners, but neither of these partnerships are predicated on voter registration
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Org Type 1
Org Size 1
Program Impact 1
Program Efficiency 1
Leadership & engagement 1
Ideological Targeting 1
Creative 1
Impact of previous Voter Registration programs Yes. We include voter registration drives as a part of our larger social justice efforts. For instance, we recently held “Habitat For Humanity / Voters for Housing Event” on April 13, 2024. Participants attended from across our low-income neighborhood of Grays Ferry, which dealt with over 150 years of environmental violence from the PES Refinery, the largest refinery on the East Coast. Of the 30 attendees, by the end of the event, everyone was registered to vote. We hold events such as this once or twice a month, with plans to escalate our efforts as we get closer to the election.
How many voter registration cards does your organization plan to collect in 2024 766 registrations
Our smaller events range in size from 30 to 50 participants, and of those, roughly 40% are new participants to the organization, so each event generates 18–30 new registrants. We plan to have at least 9 more events by the election, so we are planning to register an additional 162 to 270 (average of 216) people through our event outreach. Our tabling efforts tend to generate about 75 new contacts per effort. Of those, we hope to register a third, so roughly 25. Similarly, we plan to hold about 10 more tabling events by the November election, so about 250 additional registrants. Our annual canvass reaches 700 to 1,000 community members, and we plan to register at least 300 through this method. This brings us to a conservative estimate of 766 people (216 events; 250 tabling; and 300 canvass). Please keep in mind that because these registration efforts are tied to our service programs, campaigns, and mutual aid efforts, the cost per registration can be a bit higher that the national average.
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After AQ first2
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