Our country’s future depends on younger generations showing up in democracy. HeadCount gives them the tools to join the conversation. HeadCount works with partners across entertainment and culture to get more young people civically engaged than any other nonprofit in the country. Our focus is first-time voters, unaffiliated voters, and underrepresented young people, helping them to build lifelong habits of democratic participation and strengthening civic culture nationwide.

We partner with leading artists, creators, brands, and media platforms to engage fans through trusted peer-to-peer conversations at live events and online, guiding them from voter registration to Election Day and into ongoing civic participation. Our hybrid model combines nationwide field programs, innovative digital campaigns like Good to Vote, and culturally relevant initiatives serving diverse communities. We combat political disillusionment by fostering connection, community, and accessible civic engagement.

Together with our volunteers, artist partners, and supporters, we registered more than 39,600 voters and helped over 1 million people get ready to vote — whether by checking their registration, finding out what was on their ballot, or making a plan to cast their vote. 1,111,064 people got ready to vote at HeadCount.org, 766,802 total voter actions taken, 39,600 new voters registered, and 1,096 field events. We received and processed voter registration forms from 47 states.

HeadCount is a 501(c)3 organization that drives participation in democracy through music, popular culture and digital media. We work with popular talent to turn their fans into voters, activists and leaders. Our model is to meet young voters where they are, at concerts, festivals, cultural events and online.

Our vision is long-term, lasting change where participation in Democracy is ingrained in youth culture and high voter turnout is the norm, no matter what's on the ballot.