LUCHA will be targeting 588,548 voters. The universe includes New American Majority voters (people of color, single women, millennials), swing district independent voters, high turnout + low turnout democratic voters. We aim to reach 10,000 voters through long term relational organizing.

Living United for Change in Arizona (LUCHA) organizes low- and moderate-income and minority families to take action on the issues most important to them and advance the cause of social and economic justice for all. Working in collaboration with its sister organization, ACE, LUCHA incorporates leadership development with grassroots issue-based campaigns, advocacy, and civic engagement to create an Arizona in which every resident has an equal voice in determining the policies and shaping the decision-making bodies that will govern our communal life.