Empower Project unlocks the power of personal connections to break down barriers, empower communities and enact change. We have built the largest friend-to-friend social influencing program in the country. In 2024, we facilitated 80 million social media impressions and 9 million 1:1 conversations with 3 million potential voters across 10 states. And this year, we’re aiming to take our program to 22 states in the fight to protect democracy. In an impersonal world dominated by algorithms, we can break through the noise using the power of personal conversations and connections.

In 2026, Empower Project will recruit and manage trusted messengers, coordinate with partner organizations, organize trainings, and direct strategy around relational organizing across 22 states. Empower Project works because people value what their friends and family think. Our relational outreach strategies are centered on people and their trusted networks of relationships. Empower Project can also turn your social media channels into a storytelling machine - helping you create compelling content that will break through information silos and online clutter.

In 2025, Empower Project’s programs in Virginia, Wisconsin, and Pennsylvania generated 2.16 million one-on-one friend to friend conversations with 770,000 potential voters. Empower Project’s Community Mobilizers shared prepared content and social media videos online that garnered 21.9 million impressions. These 'real people' social media videos were so compelling that the Spanberger for Governor campaign used four of Empower Project’s people in their paid media ads. Empower Project received an Expy Award from the Analyst Institute for our work testing Selfie-Style Direct-to-Camera (DTC) videos vs Official Campaign ads in Virginia in 2025.

Organizing Empower Project has launched a multi-state paid relational program to build the largest incentivized relational organizing program in history in 10 high-profile states to reach voters not typically reachable by other means and leverage the power of relational organizing to maximize impact.

Empower Project is a communications, organizing, and technology non-profit that is a leader in relational organizing - leveraging the power of trusted messengers by having community members build lists of friends and family to communicate and influence behavior, promote informed decision-making, and increase meaningful civic engagement. We recruit and manage the trusted messengers, build the technology, coordinate with partner organizations, organize trainings, and direct the strategy that allows this sophisticated approach to communications to happen.