Rural Organizing Initiative (c4)
Organization Description
Rural Organizing Initiative (ROI) promotes full participation in democracy by training community members about the electoral process and coaching potential candidates who are aligned with our values to run for office.
2025 Programs
ROI's core 2025 programs are:
1) Nonpartisan candidate coaching
2) Civic engagement programming
3) Community building through hospitality hours
4) Voter registration
2024 Programs
We focus on registering first-time voters by using Arizona's unique QRCode program on stylish shirts given out to young voters. They are able to easily register friends. We also support non-partisan candidates to run for local office thereby increasing diversity and choice on the local level and encouraging civic participation.
Mission
To work with citizens at the county and local level, to engage new voters and increase voter turn-out and increase participation civic participation. To work closely with local groups to engage members in exercising their civic rights.
Budget Size: Small: Previous year budget $20,000 - $1M
States Engaged: AZ
Geographic Coverage by Congressional District:
AZ-02 Geographic Density Focus: Rural / Suburban / Small city (<100k)
Core Constituencies: Native American/Indigenous, Youth and Students (aged 17-35), Adults (aged 35-65)
Leadership Diversity: Queer-led, Trans/non-binary/gender nonconforming-led, Youth-led (aged 15-35), Women-led
Top Priority Issues: Civic engagement, Voter participation, Voting rights/access
Lead Contact:
Julie Lienhart Fernatt, Executive Director, she/her, ROIAZ2024@gmail.com
Last Updated: February 25, 2026

