Vote Pro-Choice builds governing power to support legal, accessible reproductive healthcare at every level of government, particularly at the state and local levels. We empower voters with registration resources, election information, and comprehensive voter guides. Our candidates champion abortion access and comprehensive reproductive healthcare in city halls, state houses, and everywhere in between.

In 2026, Vote Pro-Choice is focused on building political power in states with nested opportunities to win at the local, state, and federal levels, as well as through key ballot initiatives. Our priority states include Arizona, North Carolina, Michigan, Pennsylvania, and Virginia, with budget-dependent expansion in Georgia, Nevada, and Ohio. Our strategy emphasizes defining anti-choice opponents early, investing in strong candidates, engaging both young women and increasingly persuadable young men, and coordinating with partners. Our plans include digital and mail programs that combine education and persuasion, including ads comparing candidate's issue stances, and providing voting and election information.

In 2025, Vote Pro-Choice made its largest-ever investment in Virginia, one of the nation’s most critical battlegrounds for reproductive rights, helping deliver historic results. Through early, targeted digital persuasion and GOTV programs, we made 1.3 million voter contacts focused on likely pro-choice women and younger voters. This work spanned 10 House of Delegates districts and included short-form ads exposing incumbents’ anti-choice voting records, joint creative with Planned Parenthood Virginia PAC and Reproductive Freedom for All, and a six-figure program supporting the lieutenant governor’s race. We helped flip all 10 legislative seats and won every race we engaged in.