Forward Justice


Organization Name Forward Justice
Initial Tier Ranking 1
Priority Tier 1
Total Budget Gap $350,000
c3 Voter Registration Gap $250,000
c4 Voter Registration Gap $100,000
PAC Voter Registration Gap
Date of Submission 11/15/2023 15:35:00
Program Summary Registering formerly incarcerated individuals, who are predominately people of color.
Program States NC
Program States old NC
Cost per VR card N/A
Reported Cost per VR Card Did not say
Cost-card believability
CaPA Notes on Reported Cost per Card
Estimated Cost per VR Card
Adjustment made for cost-card
RYVF Overlay Black
RYVF Score 1
Pooled Grant Givers Movement Voter Project, Way 2 Win
Organization’s Legal Status
2022 or 2023 Expenses
2024 Budgets
Organization Mission Statement Forward Justice directly aids southern movement-building with legal and policy expertise and experience as strategic communicators and organizers rooted in the South. Our interdisciplinary team utilizes a panoply of tactics, including community education and organizing, coalition building, policy analysis, movement litigation, and public education, to achieve joint strategic objectives for racial, economic, and criminal justice policy change. Moreover, we resource strategic communications strategies led by people directly impacted by oppression to build new narratives that center the morality of justice, equality, and repairing deep harms in our communities.
Organization Leadership Black-led, BIPOC-led, Women-led
Lead Contact Name Dr. Ashley Marshall
Lead Contact Title Deputy Director
Lead Contact Email
Lead Contact Phone 9842608393
Email Address-other
Lead Contact Pronouns She/her
Core Constituencies engaged in VR program Black, Multi-racial (including white), BIPOC (Black, Indigenous and/or People Of Color)
Issue Focus Registering individuals who are formerly incarcerated and ensuring they are able to vote safely and without fear of intimidation or misinformation.
Tactics for collecting voter registration cards Forward Justice leverages representative experience and deep subject expertise to implement interdisciplinary tactics to educate, activate, and engage Black voters who face disparate barriers to the ballot box. In North Carolina, there is a long and shameful history of racial discrimination and organized voter discrimination. Felony disenfranchisement, the intentional blockage of individuals convicted of a felony from the ballot, disrupts our state’s democracy and compounds the disparate impact of mass incarceration to continue the history of suppressing the Black vote. In 2021, the North Carolina incarceration rate for white North Carolinians was 183 per 100,000 state residents, in contrast to African Americans who were incarcerated at a rate of 677 per 100,000 state residents. Black North Carolinians represent 42% of people barred from voting due to involvement in the criminal legal system, although they represent just 22% of the state’s population (The Sentencing Project). These alarming numbers are the legacy of slavery and the Jim Crow era, and a direct consequence of mass incarceration. Mass incarceration is the engine of social and racial disparity in the South as over 45% of state prisoners hail from the South. As the criminal legal system disproportionately impacts Black citizens and communities, it also thwarts the ability and propensity to vote and other expressions of civic engagement within Black communities. A potential voting block comprising more than 25,000 North Carolinians, set to regain their right to vote represents a sleeping giant in this state. Forward Justice is committed to re-enfranchising and engaging these individuals, who will be coming off felony supervision or parole at the end of 2023, just in time for voter registration for the 2024 election. Historically discounted and ignored by our legislators and representatives we center the voices of those directly impacted by the criminal legal system, allowing them to tell their stories, their experiences, and their grievances to garner support for the upheaval of discriminatory disenfranchisement laws that classify them as modern-day second-class citizens. Through litigation and policy advocacy, Forward Justice leads efforts to reestablish voting rights. Further, we mobilize and educate these high-opportunity voters through our subsidiary organization, the Second Chance Alliance. The North Carolina Second Chance Alliance, created in 2008, is a coordinated collective of people with criminal records, their family members, and service providers seeking to address the root causes of involvement with the criminal legal system and the barriers to successful reentry into our society. Together, we implement and organize a multi-year field and communications strategy with justice-involved North Carolinians focused on building political power and influence. Second Chance Alliance chapters across North Carolina are dedicated to activating the “sleeping giant” and engaging Black voters, who have been targeted and impacted disparately by the criminal justice system. We also host the Protect Our Vote campaign to reinforce the integrity of elections and safeguard access to the polls for our most vulnerable voters and potential voters. We challenge harmful misinformation, disinformation, and means of intimidation that threaten to thwart the Black and minority vote. We achieve broad, equitable democratic engagement by connecting with our communities through strategic mass communication, development and delivery of information toolkits and resources, and providing a voter hotline to monitor and address instances of misconduct at polling sites.
Geographic Focus Rural, Suburban / Ex-urban, Small city (<100k), Urban - Large city (>100k)
Jurisdictional Focus Our program is statewide.
Program Budgets c3: 250,000 / c4: 100,000
Budget gaps c3: 250,000 / c4: 100,000
Partnerships NC Second Chance Alliance, Black Alliance/Advance Carolina, NC NAACP, Poor People’s Campaign, NC Poor People’s Campaign
Follow up call requested?
Follow up questions We notice that the organization chose not to answer the cost per voter registration question. We would like to understand why and whether they are able/willing to estimate a number.
Question Sent Date January 19th, 2024, 2nd check in January 30, 2024
Question Response
Response Date
Org Type 1 1.5
Org Size 1 2
Program Impact 1 1.5
Program Efficiency 1 Unclear
Leadership & engagement 1
Ideological Targeting 1 1.5
Creative 1 2
Impact of previous Voter Registration programs
How many voter registration cards does your organization plan to collect in 2024
RDI c3 Awards
RDI c4 Awards (as of 2/28)
After AQ first2
last 2 confidential