Planned Parenthood Texas Votes (c4)
2025 Programs
Planned Parenthood Texas Votes will run a targeted statewide voter outreach and registration program in 2026, engaging over 200,000 low-propensity identified Planned Parenthood supporters. Through field outreach, phone banks, digital efforts, and social pressure mail, we’ll use our data to activate this warm contact list, maximizing impact with proven tactics. Our 2024 program achieved a 39% turnout rate among identified low-propensity voters.
Mission
Planned Parenthood Texas Votes furthers the mission of Planned Parenthood affiliates in Texas by advocating for sexual and reproductive health care and information through educating policy makers and the public, and by empowering Texans to elect candidates who prioritize equitable access to sexual and reproductive health care.
Budget Size: Medium: Previous year budget $1M - $3M
States Engaged: TX
Geographic Density Focus: Suburban / Ex-urban, Urban - Large city (>100k)
Core Constituencies: Multi-racial (including white), Women, Youth and Students (aged 17-35)
Leadership Diversity: BIPOC-led, Women-led
Staff and Volunteer Balance: Staff powered - Little to no volunteers involved in executing programs
Top Priority Issues: Voter participation, Reproductive justice, Healthcare
Lead Contact:
Shellie Hayes-McMahon, Executive Director, she/her, shellie.hayes-mcmahon@pptexasvotes.org, 5126359491