Building on its 2024 successes, MoveIndigo is now implementing both its National Campaign and Dual Resident Campaign. MoveIndigo’s National Campaign helps Democratic voters who are already moving (an estimated six million annually!) to discover desirable toss-up districts across the country where their votes will also be game changers. MoveIndigo’s Dual Resident Campaign encourages NYC and other blue-district Democrats who have second homes in toss-up districts in New York State to register to vote in those districts. (In 2024, MoveIndigo registrants made up more than 10% of the Democratic winning margin in CD-19! The strategy works and makes a difference.)

In 2025, we laid the groundwork for both launching our National Campaign and re-launching our now-proven Dual Resident Campaign. For our National Campaign, we ran an innovative ad pilot designed to test whether we can successfully find, and meaningfully engage with, Democratic voters who are thinking about moving – and the answer is a resounding yes. We identified effective methods (leveraging targeting strategies like geofencing and lookalike audience building) to reach Democrats in the market to move, and we were gratified to see them seek information on our targeted districts as well as provide us their valuable contact info.

Encouraging New York City Democrats who have second homes in toss up districts in New York State to register to vote in those districts. Progam will identify likely voters and target with messaging via online and print advertising.

We help Democrats who are moving discover desirable and vibrant communities where they can be game changers at the ballot box.