Clean and Prosperous America

Young Voter Research

Speaking to Ambivalent Young Voters

September, 2019 → September, 2020 — National Research

ALERT : New Polling Report Released: Sep. 23rd
1,500 Sample National Survey: Ambivalent Young Voters (Fielded Sep. 7th-14th)

View September Poll Briefing Deck.
Watch the 25 min Video Briefing Here
Read the Targeted Voter Engagement Guides.
Check out Climate Cabinet’s congressional district-specific materials.

To boost the prospects of forward-thinking politicians up and down the ballot, CaPA conducted a multi-month quantitative and qualitative research endeavor focused on messaging themes that can engage a cohort of largely untapped voters living in non-urban areas that we call the “Ambivalent Young Voters.” This research included two 2020 nationwide surveys, a swing state survey, and a series of four in-person focus groups, with a cumulative sample size of over 4,200 young voters. Our most recent survey is being tabulated now, with results to be published this month.

These eligible voters are generally disinterested in politics and unmotivated to vote, but CaPA has identified an assortment of issues that appeal to this demographic. Winning their support can make the difference in close races this November while also establishing long-term ideological support among early and first-time voters.

If you are interested in learning more about these themes and operationalizing them in the field, please request a meeting to discuss the Candidate Playbook by sending an email to

Watch this 10-minute Video Briefing with CaPA’s Research and Marketing Director Bill McClain and/or review the briefing deck at your own pace.

CaPA’s findings are summarized in this publication of the Candidate Playbook.

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Clean and Prosperous America is both a 501.c4 and a Political Action Committee located in Seattle, WA.