New Virginia Majority builds governing power on our path for racial and social justice through year-round community organizing and voter mobilization in working class communities of color. These communities drive social justice reforms in Virginia. We prioritize the needs, demands and leadership of working class women of color, because they have a clear interest in realizing change rooted in social, and racial justice and a sustainable economy that works for all. We work to create a powerful multi-issue, multi-racial movement to transform Virginia through large scale civic engagement, issue advocacy, and community organizing.

Centering marginalized communities and communities of color in our organizing and advocacy work, and encouraging and empowering them to be more civically engaged has always been a part of our major strategies. We move our strategies forward through the model of integrated voter engagement: deep local organizing, broad-scale state level advocacy, year-long civic engagement programs integrated with local organizing campaigns, strategic communications and digital organizing, and multiple leadership pipelines through which we are able to move people from the first interaction to members, activists, and leaders. Our model moves people not just into “habitual” voters or activists, but conscious, strategic

We will have a multi-layered voter contact program that includes face-to-face canvassing, phone calls, text messages, and mail pieces tailored to the issues they care about. In addition to these contacts, we will coordinate a robust digital program that will reach people through social media and websites with high traffic among our targeted voters.

New Virginia Majority (NVM) builds power on our path for racial and social justice through year-round community organizing and voter mobilization in communities of color--communities that drive social justice reforms in Virginia. We work to create a powerful multi-issue, multi-racial movement to transform Virginia through large scale civic engagement, issue advocacy, and strategic communications and community organizing.