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Make the Road Action-NJ will conduct door to door voter engagement on key issues, such as housing, environment, immigration and jobs. MRA will also conduct phone and text banks to reach voters of color and host a march in downtown Linden aimed at motivating Latinx voters to come out to vote.
Founded in 2017 in the wake of the Trump Presidential win, Make the Road Action-NJ builds power through community and electoral organizing to advance progressive policies that advance the rights of immigrant, Latinx and working class people of color.
Budget Size:
Small: Previous year budget $20,000 - $1M
CaPA States Covered:
NJ
Sub-State CaPA Priority Geographies Engaged:
NJ-07
Geographic Focus:
Rural, Suburban / Ex-urban, Urban - Small city (<100k), Urban - Large city (>100k)
Core Constituencies:
BIPOC (Black; Indigenous and/or People Of Color), Latinx, Youth and Students (aged 17-35)
Organization Leadership:
BIPOC-led, Women-led, Youth-led (aged 15-35)
Make the Road NJ engages low income, immigrant and BIPOC voters to build power. Make the Road NJ will continue to engage thousands of voters, including voters of color, new citizen voters and youth voters across the district.
Budget Size:
Large: Previous year budget > $3M
CaPA States Covered:
NJ
Sub-State CaPA Priority Geographies Engaged:
NJ-07
Geographic Focus:
Rural, Suburban / Ex-urban, Urban - Small city (<100k), Urban - Large city (>100k)
Core Constituencies:
BIPOC (Black; Indigenous and/or People Of Color), Latinx, Youth and Students (aged 17-35)
Organization Leadership:
BIPOC-led, Women-led, Youth-led (aged 15-35)
Priority Issues:
Workers and immigrant rights, warehouse climate/worker issues, climate, housingCommunity Engagement Actions
Door Knocking
Cold List Phone Calling
Warm List Phone Calling
Relational Phone Calling
Cold List Texting
Warm List Texting
Relational Texting
Mailers
TV Ads
Events
Digital Ads
Influencer Programs